Marketing in the Time of Disruption
At the upcoming CMO Summit in Seattle on November 14, Matt Curtis, CMO of Milliman and I will share our thoughts on how Marketing and Corporate Social Responsibility, together, can deliver "brand courage" in times of disruption and social change.
The intersection of technological innovation and widespread social change is transforming our work and our world. As established organizations pivot to contend with these challenges and pursue emerging opportunities, their branding and marketing activities need to evolve accordingly. During this interactive presentation we will:
Recount the steps taken to reposition the Milliman brand in the face of disruption
Show how these efforts clarified the mission and elevated the commitment to corporate social responsibility.
Invite attendees to share their own stories of disruption and transformation